Welkom...

dr. C. Herrando Soria (Carolina)

Expertises

Business & Economics
Promotional Strategy
Retailing
Social Commerce
Engineering & Materials Science
Industry
Marketing
Websites
Social Sciences
Commerce
Marketing

Publicaties

Recent
Schrotenboer, D. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2022). The Effects of Omni-Channel Retailing on Promotional Strategy. Journal of theoretical and applied electronic commerce research, 17(2), 360-374. https://doi.org/10.3390/jtaer17020019
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M. J. , & Constantinides, E. (2022). Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. Journal of Retailing and Consumer Services, 67, [102973]. https://doi.org/10.1016/j.jretconser.2022.102973
Jenneboer, L. , Herrando, C. , & Constantinides, E. (2022). The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review. Journal of theoretical and applied electronic commerce research, 17(1), 212-229. https://doi.org/10.3390/jtaer17010011
Schrotenboer, D. W. , Constantinides, E. , de Vries, S. A. , & Herrando, C. (2021). The Effects of Omni-Channel Retailing on Promotional Strategy. Paper presented at 20th Internatonal Marketing Trends Conference, Venice, Italy.
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.
Pérez-López, R., Gurrea-Sarasa, R. , Herrando, C., Martín-De Hoyos, M. J., Bordonaba-Juste, V., & Utrillas-Acerete, A. (2020). The generation of student engagement as a cognition-affect-behaviour process in a Twitter learning experience. Australasian journal of educational technology, 36(3), 132-146. https://doi.org/10.14742/ajet.5751

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Contactgegevens

Bezoekadres

Universiteit Twente
Drienerlolaan 5
7522 NB Enschede

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Postadres

Universiteit Twente
Postbus 217
7500 AE Enschede