dr.ir. T.A. van den Broek (Tijs)

Over mij

Tijs van den Broek is a postdoctoral researcher and lecturer at NIKOS and the Institute for Governance Studies (IGS), University of Twente. Before this position, Tijs has been a research scientist and consultant at the Strategy & Policy department of the Netherlands Organisation for Applied Scientific Research (TNO) for 8 years. In this position, Tijs conducted ICT strategy research for national and international clients, such as the European Commission, NGOs, Dutch ministries and multinational companies (e.g. Unilever and KPN). Tijs holds a PhD (with distinction) in Business Administration from the University of Twente as well as master’s degrees in Industrial Engineering & Management and Psychology (with distinction) from the same university.

Tijs has published several peer-reviewed articles (e.g. Journal of Business Ethics, Technological Forecasting & Social Change, New Media & Society, and the Journal of Public Affairs), presented his work at international conferences (e.g. best paper proceedings of the AOM and EMNLP) and disseminated his research in newspapers (e.g. Volkskrant, Trouw and Financieel Dagblad) and weblogs (e.g. Stanford Social Innovation Review). Tijs is part of the team that in 2014 received one of the first six awarded Twitter #datagrants for studying online cancer awareness campaigns such as #Movember. Tijs reviews for the AOM, ECIS and ICIS conference and for the Academy of Managememt Journal and Business & Society journal. 


Computer-Mediated Communication
Social Movement


Tijs’ research focuses on the mechanisms, boundary conditions and outcomes of large-scale digital collective action, such as protests, advocacy campaigns and social entrepreneurship. Tijs is specifically interested in low effort and symbolic collective action, so-called slacktivism (‘slack activism’). Furthermore, Tijs is interested in how such large-scale digital movements may enable and constrain industries’ institutional norms and firms’ innovation processes and performance. For this purpose, Tijs combines social movement, computer-mediated communication and organization theory in his work. Methodologically, Tijs employs an engaged scholarship, interdisciplinary and multimethod approach,  including case studies, (online) experiments, database analysis, text mining and social network analysis.

His dissertation (awarded with distinction in 2016) is titled “When Slacktivism Matters: On the Organization and Outcomes of Online Protests Targeting Firms”


van den Broek, T., Langley, D., & Ehrenhard, M. (2017). Activist versus slacktivist: A dual path model of online protest mobilization. In 75th Annual Meeting of the Academy of Management, AOM 2015 (pp. 1386-1391). (Academy of Management proceedings; Vol. 2015, No. 1). Academy of Management. DOI: 10.5465/AMBPP.2015.166
van Den Broek, T., Langley, D., & Hornig, T. (2017). The Effect of Online Protests and Firm Responses on Shareholder and Consumer Evaluation. Journal of business ethics, 146(2), 279-294. DOI: 10.1007/s10551-017-3653-9
van den Broek, T., Ooms, M., Friedewald, M., van Lieshout, M., & Rung, S. (2017). Privacy and security: Citizens’ desires for an equal footing. In M. Friedewald, J. P. Burgess, J. Cas, W. Peissl, & R. Bellanova (Eds.), Surveillance, Privacy and Security: Citizens' Perspectives (pp. 15-35). Taylor and Francis. DOI: 10.4324/9781315619309
Kuijpers, J. C., van den Broek, T. A., Ehrenhard, M. L., & Need, A. (2016). Thank You For Smoking! Assessing the Influence of Corporations and Activists on Tobacco Legislation in 22 European Countries. Paper presented at 76th Annual Meeting of the Academy of Management 2016, Anaheim, United States.
Priante, A., Hiemstra, D., van den Broek, T. A., Saeed, A., Ehrenhard, M. L., & Need, A. (2016). #WhoAmI in 160 characters? Classifying social identities based on Twitter profile descriptions. In Workshop on Natural Language Processing and Computational Social Science: NLP+CSS, EMNLP (pp. 55-65). Austin, Texas: Association for Computational Linguistics. DOI: 10.18653/v1/W16-5608

Pure Link

Google Scholar Link


-          Supervision of Master and Bachelor graduation assignments (on topics related to the aforementioned research themes)

-          Module Technology, Organization and People (TOP), quartile 1, mandatory for 1st year BSc students in Business Administration.

-          Professional skills program, 1st, 2nd and 3rd year BSc students in Industrial Engineering & Management. 

Verbonden aan Opleidingen





#Datagrant project with Anna Priante, Michel Ehrenhard, Ariana Need, Djoerd Hiemstra, Nelly Litvak, Dong Nguyen, Marianna Avetisyan and Stephanie van de Berg. 

Co-superviser of Anna Priante's PhD thesis.



Universiteit Twente
Drienerlolaan 5
7522 NB Enschede

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Universiteit Twente
Postbus 217
7500 AE Enschede