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dr. A. Leszkiewicz (Agata)

Assistant Professor Marketing

Expertises

Mathematics
Conjoint Analysis
Nonlinear Constraints
Optimal Experimental Design
Business & Economics
Conjoint Analysis
Consideration Sets
Customer Acquisition
Digital Marketing
Travel Agents

Publicaties

Recent
Leszkiewicz, A., Hormann, T. M., & Krafft, M. (2022). Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.), Smart Business and Better Management (pp. 19-34). (Advanced Series in Management; Vol. 28). Emerald. https://doi.org/10.1108/S1877-636120220000028004
Gupta, S. , Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital Analytics: Modeling for Insights and New Methods. Journal of interactive marketing, 51, 26-43. https://doi.org/10.1016/j.intmar.2020.04.003
Leszkiewicz, A. (2019). Digital analytics, modelling for insights and new methods. Paper presented at Big Data, Technology-Driven CRM & Artificial Intelligence , Lisbon, Portugal.
Leszkiewicz, A. (2018). Extending the customer lifecycle. Paper presented at 6th International Conference on Applied Research in Economics, iCare 2018, Perm, Russian Federation.

Pure Link

Google Scholar Link

Contactgegevens

Bezoekadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (gebouwnr. 10), kamer 2125
Hallenweg 17
7522NH  Enschede

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Postadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn  2125
Postbus 217
7500 AE Enschede

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