Expertises
Mathematics
# Conjoint Analysis
# Nonlinear Analysis
# Nonlinear Constraints
# Optimal Experimental Design
Business & Economics
# Customer Acquisition
# Digital Marketing
# Experimental Design
# Travel Agents
Verbonden aan
Publicaties
Recent
Leszkiewicz, A.
, Hormann, T. M., & Krafft, M. (Accepted/In press).
Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.),
Smart Business and Better Management Emerald Group Publishing Ltd..
Gupta, S.
, Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020).
Digital Analytics: Modeling for Insights and New Methods.
Journal of interactive marketing,
51, 26-43.
https://doi.org/10.1016/j.intmar.2020.04.003
Leszkiewicz, A. (2019).
The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry. Abstract from 2019 INFORMS Marketing Science Conference, Rome, Italy.
Leszkiewicz, A. (2019).
Digital analytics, modelling for insights and new methods. Paper presented at Big Data, Technology-Driven CRM & Artificial Intelligence , Lisbon, Portugal.
Leszkiewicz, A. (2018).
Extending the customer lifecycle. Paper presented at 6th International Conference on Applied Research in Economics, iCare 2018, Perm, Russian Federation.
Kumar, V.
, Leszkiewicz, A., & Herbst, A. (2018).
Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior.
Journal of marketing research,
55(2), 208-225.
https://doi.org/10.1509/jmr.16.0623
Leszkiewicz, A., & Kumar, V. (2017).
Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey. Paper presented at INFORMS Marketing Science Conference 2017, Los Angeles, California, United States.
Esteban-Bravo, M.
, Leszkiewicz, A., & Vidal-Sanz, J. M. (2017).
Exact optimal experimental designs with constraints.
Statistics and computing,
27(3), 845-863.
https://doi.org/10.1007/s11222-016-9658-x
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Vakken Collegejaar 2021/2022
Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.
Vakken Collegejaar 2020/2021
Contactgegevens
Bezoekadres
Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
(gebouwnr. 10), kamer 2125
Hallenweg 17
7522NH Enschede
Postadres
Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
2125
Postbus 217
7500 AE Enschede