dr. A. Leszkiewicz (Agata)

Mathematics

# Conjoint Analysis
# Nonlinear Constraints
# Optimal Experimental Design

Business & Economics

# Conjoint Analysis
# Consideration Sets
# Customer Acquisition
# Digital Marketing
# Travel Agents

Faculty of Behavioural, Management and Social Sciences (BMS), Entrepreneurship, Technology, Management (ETM)

Leszkiewicz, A. (2023). Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools. In Proceedings of the European Marketing Academy (Vol. 52). (Proceedings of the European Marketing Academy).

Leszkiewicz, A. , Bucur, D., Grimme, C., Michalski, R., Clever, L., Pohl, J. , Rook, J., Bossek, J., Preuss, M., Squillero, G., Quer, S., Calabrese, A., Iacca, G. , Kizgin, D. H. , & Trautmann, H. (2022). Social Influence Analysis (SIA) in Online Social Networks. Paper presented at 4th Multidisciplinary International Symposium, MISDOOM 2022 , Boise, Idaho, United States.

Leszkiewicz, A., Hormann, T. M., & Krafft, M. (2022). Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.), Smart Business and Better Management (pp. 19-34). (Advanced Series in Management; Vol. 28). Emerald. https://doi.org/10.1108/S1877-636120220000028004

Gupta, S. , Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital Analytics: Modeling for Insights and New Methods. Journal of interactive marketing, 51, 26-43. Advance online publication. https://doi.org/10.1016/j.intmar.2020.04.003

Leszkiewicz, A. (2019). The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry. Abstract from 2019 INFORMS Marketing Science Conference, Rome, Italy.

Leszkiewicz, A. (2019). Digital analytics, modelling for insights and new methods. Paper presented at Big Data, Technology-Driven CRM & Artificial Intelligence , Lisbon, Portugal.

Leszkiewicz, A. (2018). Extending the customer lifecycle. Paper presented at 6th International Conference on Applied Research in Economics, iCare 2018, Perm, Russian Federation.

Kumar, V. , Leszkiewicz, A., & Herbst, A. (2018). Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior. Journal of marketing research, 55(2), 208-225. https://doi.org/10.1509/jmr.16.0623

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Naar mijn profiel

Bachelor

International Business Administration

Master

Business Administration

Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.