dr. A. Leszkiewicz (Agata)

Assistant Professor Marketing


Conjoint Analysis
Nonlinear Analysis
Nonlinear Constraints
Optimal Experimental Design
Business & Economics
Customer Acquisition
Digital Marketing
Experimental Design
Travel Agents


Leszkiewicz, A. , Hormann, T. M., & Krafft, M. (Accepted/In press). Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.), Smart Business and Better Management Emerald Group Publishing Ltd..
Gupta, S. , Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital Analytics: Modeling for Insights and New Methods. Journal of interactive marketing, 51, 26-43. https://doi.org/10.1016/j.intmar.2020.04.003
Leszkiewicz, A. (2019). Digital analytics, modelling for insights and new methods. Paper presented at Big Data, Technology-Driven CRM & Artificial Intelligence , Lisbon, Portugal.
Leszkiewicz, A. (2018). Extending the customer lifecycle. Paper presented at 6th International Conference on Applied Research in Economics, iCare 2018, Perm, Russian Federation.
Leszkiewicz, A., & Kumar, V. (2017). Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey. Paper presented at INFORMS Marketing Science Conference 2017, Los Angeles, California, United States.
Esteban-Bravo, M. , Leszkiewicz, A., & Vidal-Sanz, J. M. (2017). Exact optimal experimental designs with constraints. Statistics and computing, 27(3), 845-863. https://doi.org/10.1007/s11222-016-9658-x

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Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (gebouwnr. 10), kamer 2125
Hallenweg 17
7522NH  Enschede

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Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn  2125
Postbus 217
7500 AE Enschede

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