Publicaties
Recent
Leszkiewicz, A. (2018). Extending the customer lifecycle. Paper presented at 6th International Conference on Applied Research in Economics, iCare 2018, Perm, Russian Federation.
Kumar, V., Leszkiewicz, A., & Herbst, A. (2018). Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior. Journal of marketing research, 55(2), 208-225. DOI: 10.1509/jmr.16.0623
Esteban-Bravo, M., Leszkiewicz, A., & Vidal-Sanz, J. M. (2017). Exact optimal experimental designs with constraints. Statistics and computing, 27(3), 845-863. DOI: 10.1007/s11222-016-9658-x
Esteban-Bravo, M., Leszkiewicz, A., & Vidal-Sanz, J. M. (2016). Optimal Experimental Designs for Nonlinear Conjoint Analysis. Paper presented at ICSA Applied Statistics Symposium 2016, Atlanta, United States.
Kumar, V., Leszkiewicz, A., & Christodoulopoulou, A. (2016). Customer Life Cycle Revisited: Multiple Customer Lifetimes in Optimal Resource Allocation Decisions. Paper presented at AMA Winter Marketing Academic Conference 2016, Las Vegas, United States.
Kumar, V., Leszkiewicz, A., Christodoulopoulou, A., & Ghosh, P. (2016). Are you Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration. Paper presented at AMA Winter Marketing Academic Conference 2016, Las Vegas, United States.
Christodoulopoulou, A., Leszkiewicz, A., Ghosh, P., & Kumar, V. (2015). Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection.
Leszkiewicz, A. (2014). Three essays on conjoint analysis: optimal design and estimation of endogenous consideration sets Getafe, Madrid: Universidad Carlos III de Madrid
Vidal-Sanz, J. M., Esteban-Bravo, M., & Leszkiewicz, A. (2013). Optimal experimental designs for nonlinear analysis: Solving the conundrum. Paper presented at 6th International Conference of the ERCIM Working Group on Computing & Statistics 2013, London, United Kingdom.
Leszkiewicz, A., Esteban-Bravo, M., & Vidal-Sanz, J. M. (2013). Optimal experimental designs for nonlinear analysis: Solving the conundrum. Paper presented at INFORMS Marketing Science Conference 2006, Pittsburgh, United States.
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Universiteit Twente
Faculteit Behavioural, Management and Social Sciences
Ravelijn
(gebouwnr. 10), kamer 2125
Hallenweg 17
7522NH Enschede
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Universiteit Twente
Faculteit Behavioural, Management and Social Sciences
Ravelijn
2125
Postbus 217
7500 AE Enschede