Expertises
Mathematics
# Conjoint Analysis
# Nonlinear Constraints
# Optimal Experimental Design
Business & Economics
# Conjoint Analysis
# Consideration Sets
# Customer Acquisition
# Digital Marketing
# Travel Agents
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Publicaties
Recent
Leszkiewicz, A., Hormann, T. M., & Krafft, M. (2022).
Smart Business and the Social Value of AI. In T. Bondarouk, & M. R. Olivas-Lujan (Eds.),
Smart Business and Better Management (pp. 19-34). (Advanced Series in Management; Vol. 28). Emerald.
https://doi.org/10.1108/S1877-636120220000028004
Gupta, S.
, Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020).
Digital Analytics: Modeling for Insights and New Methods.
Journal of interactive marketing,
51, 26-43.
https://doi.org/10.1016/j.intmar.2020.04.003
Leszkiewicz, A. (2019).
The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry. Abstract from 2019 INFORMS Marketing Science Conference, Rome, Italy.
Leszkiewicz, A. (2019).
Digital analytics, modelling for insights and new methods. Paper presented at Big Data, Technology-Driven CRM & Artificial Intelligence , Lisbon, Portugal.
Leszkiewicz, A. (2018).
Extending the customer lifecycle. Paper presented at 6th International Conference on Applied Research in Economics, iCare 2018, Perm, Russian Federation.
Kumar, V.
, Leszkiewicz, A., & Herbst, A. (2018).
Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior.
Journal of marketing research,
55(2), 208-225.
https://doi.org/10.1509/jmr.16.0623
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Vakken Collegejaar 2022/2023
Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.
Vakken Collegejaar 2021/2022
Contactgegevens
Bezoekadres
Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
(gebouwnr. 10), kamer 2125
Hallenweg 17
7522NH Enschede
Postadres
Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn
2125
Postbus 217
7500 AE Enschede