dr. A. Leszkiewicz (Agata)

Assistant Professor Marketing Analytics
BMS-HBE-ETM
Ravelijn 2125
agata.leszkiewicz@utwente.nl
+31534891749
Visitekaartje

Expertises

  • Mathematics

    • Experimental Design
    • Conjoint Analysis
    • Optimal Design
    • True Parameter

  • Social Sciences

    • Marketing

  • Computer Science

    • Application
    • Artificial Intelligence
    • Models

Organisaties

Publicaties

2023
Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing toolsIn Proceedings of the European Marketing Academy. Leszkiewicz, A.
2022
Smart Business and the Social Value of AIIn Smart Business and Better Management (pp. 19-34). Emerald. Leszkiewicz, A., Hormann, T. M. & Krafft, M.https://doi.org/10.1108/S1877-636120220000028004Social Influence Analysis (SIA) in Online Social Networks. Leszkiewicz, A., Bucur, D., Grimme, C., Michalski, R., Clever, L., Pohl, J., Rook, J., Bossek, J., Preuss, M., Squillero, G., Quer, S., Calabrese, A., Iacca, G., Kizgin, D. H. & Trautmann, H.
2020
Digital Analytics: Modeling for Insights and New Methods, 26-43. Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T. & Potapov, D.https://doi.org/10.1016/j.intmar.2020.04.003

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