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dr. E. Constantinides (Efthymios)

Universitair Hoofdocent Digital Marketing

Expertises

Business & Economics
Co-Creation
Marketing
Social Media
Web 2.0
World Wide Web
Engineering & Materials Science
Marketing
Social Sciences
Marketing
Social Media

Publicaties

Recent
Schrotenboer, D. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2022). The Effects of Omni-Channel Retailing on Promotional Strategy. Journal of theoretical and applied electronic commerce research, 17(2), 360-374. https://doi.org/10.3390/jtaer17020019
Herrando, C., Jiménez-Martínez, J., Martín-De Hoyos, M. J. , & Constantinides, E. (2022). Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study. Journal of Retailing and Consumer Services, 67, [102973]. https://doi.org/10.1016/j.jretconser.2022.102973
Jenneboer, L. , Herrando, C. , & Constantinides, E. (2022). The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review. Journal of theoretical and applied electronic commerce research, 17(1), 212-229. https://doi.org/10.3390/jtaer17010011
Nohutlu, Z. D. , Englis, B. G. , Groen, A. J. , & Constantinides, E. (2021). Customers’ co-creation experience in online communities: Antecedents and Outcomes. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.
Schrotenboer, D. W. , Constantinides, E. , de Vries, S. A. , & Herrando, C. (2021). The Effects of Omni-Channel Retailing on Promotional Strategy. Paper presented at 20th Internatonal Marketing Trends Conference, Venice, Italy.
Yu, X. , Constantinides, E. , Herrando, C. , & de Vries, S. A. (2021). The impact of artificial intelligence application on customer engagement. Paper presented at 20th International Marketing Trends Conference 2021, Venice, Italy.
Nohutlu, Z. D. , Englis, B. G. , Groen, A. J. , & Constantinides, E. (2019). Employee innovation: Motives and De-motives to co-create in online communities. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.
Gkaintatzis, A. , Van Der Lubbe, R., Karantinou, K. , & Constantinides, E. (2019). Consumers' cognitive, emotional and behavioral responses towards background music: An EEG study. In A. Bozzon, F. J. D. Mayo, & J. Filipe (Eds.), WEBIST 2019 - Proceedings of the 15th International Conference on Web Information Systems and Technologies (pp. 314-318). SCITEPRESS. https://doi.org/10.5220/0008346603140318
Evertzen, W. H. N. , Effing, R. , & Constantinides, E. (2019). The Internet of Things as Smart City Enabler: The Cases of Palo Alto, Nice and Stockholm. In I. O. Pappas, P. Mikalef, Y. K. Dwivedi, L. Jaccheri, J. Krogstie, & M. Mäntymäki (Eds.), Digital Transformation for a Sustainable Society in the 21st Century: 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings (pp. 293-304). (Lecture Notes in Computer Science; Vol. 11701), (Lecture Notes in Artificial Intelligence), (Lecture Notes in Bioinformatics). Springer. https://doi.org/10.1007/978-3-030-29374-1_24
Herrando, C., Jiménez, J. M. , Constantinides, E. , van 't Klooster, J-W. , & Slijkhuis, P. J. H. (2019). Emotional contagion in social commerce: A neuromarketing experiment. Paper presented at XXXI Congreso de Marketing, AEMARK 2019, Cáceres, Spain.
Kuiper, E. , Constantinides, E. , & de Vries, S. A. (2019). Two-Stage Clustering Approaches for Customer Profiling: A Practical Framework. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.
Gkaintatzis, A., Karantinou, K. , van der Lubbe, R. , & Constantinides, E. (2019). The effect of music on consumer behavior: A neuromarketing approach. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.
Kuiper, E. , Constantinides, E. , de Vries, S. A. , Marinescu-Muster, R. F., & Metzner, F. (2019). A Framework of Unsupervised Machine Learning Algorithms for User Profiling. Paper presented at 48th Annual European Marketing Academy (EMAC) Conference, Hamburg, Hamburg, Germany.
Herrando, C., Jimenez, J., Martín, M. J. , Constantinides, E. , van 't Klooster, J. W. , & Slijkhuis, P. J. H. (Accepted/In press). Effects of online consumer reviews' valence on users' experience: A neuromarketing experiment. Paper presented at 15th Annual NeuroPsychoEconomics Conference 2019, Rome, Italy.
Schurink, E. , Constantinides, E. , & de Vries, S. A. (2019). Trends in mobile customer journeys: Are you ready for mobile customer decision-making?. Paper presented at 18th International Marketing Trends Conference 2019, Venice, Italy.
Wind, A. , Constantinides, E. , & de Vries, S. (2019). Marketing a transparent Artificial Intelligence (AI): A preliminary study on message design. Paper presented at 18th International Marketing Trends Conference 2019, Venice, Italy.

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Contactgegevens

Bezoekadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (gebouwnr. 10), kamer 2117
Hallenweg 17
7522NH  Enschede

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Postadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn  2117
Postbus 217
7500 AE Enschede

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