Over mij
Jordy Gosselt is an Associate Professor at the department of Communication Science of the University of Twente (UT) in the Netherlands. His research and educational activities focus on (1) reputation management and (2) stakeholder communication and how these two concepts relate to technology adoption.
How come some innovations make it to the market where others fail? Technological innovations are being developed faster than ever, but they are often met with resistance and doubts about their utility by society and fail before or after they enter the market. This is especially because innovators do not take into account the many possible forces that influence the success of their innovation. First, innovation projects usually involve many different stakeholders that have a ‘make-or-break’ influence, including competitors, investors, the government, and the general public. Second, the organization’s corporate reputation is essential in the success of the innovation, as well-established trust in the organization is likely to be associated with the innovation as well. Hence, whether innovations succeed or fail depends to a large extent on effective communication with relevant stakeholders involved.
In addition, Jordy Gosselt is program director of both the bachelor and master program Communication Science.
How come some innovations make it to the market where others fail? Technological innovations are being developed faster than ever, but they are often met with resistance and doubts about their utility by society and fail before or after they enter the market. This is especially because innovators do not take into account the many possible forces that influence the success of their innovation. First, innovation projects usually involve many different stakeholders that have a ‘make-or-break’ influence, including competitors, investors, the government, and the general public. Second, the organization’s corporate reputation is essential in the success of the innovation, as well-established trust in the organization is likely to be associated with the innovation as well. Hence, whether innovations succeed or fail depends to a large extent on effective communication with relevant stakeholders involved.
In addition, Jordy Gosselt is program director of both the bachelor and master program Communication Science.
Expertises
Medicine & Life Sciences
# Alcohols
# Compliance
# Netherlands
Social Sciences
# Age Limit
# Alcohol
# Legal Age
# Netherlands
# Sales
Verbonden aan
Onderzoek
- Overarching research theme: Public relations and innovations
- Researcher on topics related to reputation management, crisis communication, legitimacy of tech innovations, and stakeholder communication.
- As technological innovations are key to understanding modern society, many scholars have analyzed the determinants of the innovation and adoption of technologies. While the greater part of the literature focuses on economic and technical factors, an important subset emphasizes the role of politics, policy, and organizational communication. This is because society does not simply adapt to new technologies, it also shapes them. Hence, the rise of an emerging technology often leads to resistance from actors with interests in the incumbent system. For example, political barriers may occur as a result of lobbying efforts of producers of incumbent technologies. Likewise, advocacy groups can promote the development and diffusion of technologies that help them achieve their own aims. More specifically, technological innovation that is incongruous with established social rules and practices is often confronted with strong skepticism and a lack of societal legitimacy. Yet, how the early actors in a new technological field create legitimacy for new technologies is not well researched. By means of combining the domains of public relations, public affairs, and technology innovation systems theory (TIS), the research focus is on the legitimation of technological innovations, under the umbrella of ‘public relations of innovations’.
Publicaties
Recent
Lammers, R.
, Jansma, S. R.
, Veldkamp, B. P., Machens, A. K.
, de Visser, M.
, & Gosselt, J. F. (2023).
‘I Tweet about Our #GreenEnergy’—Automated Classification of Social Identity and Opinion Mining of the Dutch Twitter Discourse on Green-Energy Technologies.
Sustainability (Switzerland),
15(22), Article 16106.
https://doi.org/10.3390/su152216106
Zhang, S.
, de Jong, M. D. T.
, & Gosselt, J. F. (2022).
Twitter as a Technical Communication Platform: How IT Companies’ Message Characteristics Relate to Online Engagement.
Technical communication,
69(2), 18-35.
https://doi.org/10.55177/tc657458
Zhang, S.
, de Jong, M. D. T.
, & Gosselt, J. F. (2022).
Microblogging for Engagement: Effects of Prior Company Involvement, Communication Strategy, and Emojis on Western and Chinese Users.
Journal of international consumer marketing,
34(5), 616-630.
https://doi.org/10.1080/08961530.2022.2040073
Zhang, S. (2022).
IT Companies on social networking sites: Understanding microblog practices and user preferences in Western countries and China. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente.
https://doi.org/10.3990/1.9789036553926
Jansma, S. R. (2020).
Connect and affect: how stakeholder interactions facilitate technological change. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente.
https://doi.org/10.3990/1.9789036550796
Nab, M.
, Jansma, S. R.
, & Gosselt, J. F. (2020).
Tell me what is on the line and make it personal: Energizing Dutch homeowners through message framing.
Energy research & social science,
70, Article 101760.
https://doi.org/10.1016/j.erss.2020.101760
Jansma, S. R.
, Gosselt, J. F.
, & de Jong, M. D. T. (2020).
Kissing natural gas goodbye? Homeowner versus tenant perceptions of the transition towards sustainable heat in the Netherlands.
Energy research & social science,
69, Article 101694.
https://doi.org/10.1016/j.erss.2020.101694
Zhang, S.
, Gosselt, J. F.
, & de Jong, M. D. T. (2020).
How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets.
Journal of business and technical communication,
34(4), 364-392.
https://doi.org/10.1177/1050651920932191
Jansma, S. R.
, Gosselt, J. F., Kuipers, K.
, & de Jong, M. D. T. (2020).
Technology legitimation in the public discourse: applying the pillars of legitimacy on GM food.
Technology Analysis and Strategic Management,
32(2), 195-207.
https://doi.org/10.1080/09537325.2019.1648788
Figee, E. L.
, Gosselt, J. F.
, & de Jong, M. D. T. (2020).
Listen to us: How Dutch subnational governments together use public affairs to create a favorable position in the national and European political arenas.
Journal of public affairs,
20(1), Article e1971.
https://doi.org/10.1002/pa.1971
Gosselt, J. F.
, van Rompay, T. J. L., & Haske, L. (2019).
Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling.
Journal of business ethics,
155(2), 413-424.
https://doi.org/10.1007/s10551-017-3512-8
Pure Link
Onderwijs
Jordy Gosselt is program director of both the bachelor and master Communication Science. Next to that he teaches in both programs.
Verbonden aan Opleidingen
Bachelor
Master
Vakken Collegejaar 2023/2024
Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.
Vakken Collegejaar 2022/2023
Contactgegevens
Bezoekadres
Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
(gebouwnr. 41), kamer C215
De Zul 10
7522NJ Enschede
Postadres
Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus
C215
Postbus 217
7500 AE Enschede
Werkdagen
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