Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Expertises

  • Computer Science

    • Least Squares Methods
    • Models
  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisaties

Nevenwerkzaakheden

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished Invited Professor
  • Jörg HenselerAuthor, producer, speaker

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Publicaties

Jump to: 2025 | 2024

2025

A Flexible Way to Study Composites in Ecology Using Structural Equation Modeling (2025)Scientific reports (Accepted/In press). Yu, X., Schuberth, F. & Henseler, J.A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2025)Food quality and preference, 122. Article 105295. Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295A maximum likelihood estimator for composite models (2025)[Contribution to conference › Abstract] German Probability and Statistics Days, GPSD 2025 (Accepted/In press). Schamberger, T., Schuberth, F., Rosseel, Y. & Henseler, J.Specifying and testing differences between variables in structural equation modeling using the H-O specification (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025 (Accepted/In press). Fuchs, E., Schuberth, F. & Henseler, J.

2024

Design for Customer Delight: Advancing Customer Delight Research as a Design Science (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Stange, R.https://doi.org/10.3990/1.9789036562331Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Tian, Y.https://doi.org/10.3990/1.9789036563710How can businesses communicate sustainability with customers without backfiring effects?: Using threats in sustainable marketing. (2024)[Contribution to conference › Paper] Conference on Sustainable Operation and Development 2024 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path (2024)Corporate Reputation Review, 27, 249-270. Article CRRR-D-22-00050R2. Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Customer success management through alignment of marketing, sales and IT (2024)Industrial marketing management, 120, 1-14. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1016/j.indmarman.2024.05.004Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia (2024)Human Vaccines and Immunotherapeutics, 20(1). Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623Beware of the Woozle effect and belief perseverance in the PLS-SEM literature! (2024)Electronic Commerce Research: Special Issue on Business Process Integration and E-Commerce Infrastructure, 24, 715-744. Henseler, J., Lee, N., Roemer, E., Kemény, I., Dirsehan, T. & Cadogan, J.https://doi.org/10.1007/s10660-024-09849-yMore powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites (2024)Behavior research methods, 56(4), 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (2024)European journal of information systems (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language research (2024)Studies in Second Language Acquisition, 46(2), 597-616. Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model (2024)[Contribution to conference › Abstract] 53rd EMAC Annual Conference 2024 (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential view (2024)In Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing Research (2024)International journal of sports marketing & sponsorship, 25(2), 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse (2024)[Contribution to conference › Poster] HAW Forschungstag 2024 (Unpublished). Stephan, R., Hillebrandt, I., Redler, J. & Henseler, J.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (2024)[Contribution to conference › Paper] 11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR) (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Novel approaches to incorporate composites in structural equation modeling (2024)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025 (Accepted/In press). Henseler, J., Schuberth, F., Yu, X., Schamberger, T. & Hancock, G. R.PLS path modeling's open-heart surgery: Teaching a method in transition (2024)In A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel (pp. 116). Corvinus University of Budapest. Henseler, J.https://doi.org/10.14267/978-963-503-951-7The ineffectiveness of threat in green CSR communication among luxury cruise travelers: Insights from theory of hedonic moral hypocrisy (2024)[Contribution to conference › Paper] AMA Winter Academic Conference 2025 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.The measured latent method construct approach to control for common method variance (2024)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025 (Accepted/In press). Schamberger, T., Schuberth, F. & Henseler, J.The Measured Latent Method Construct Approach to Control for Common Method Variance (2024)[Contribution to conference › Abstract] 7th Joint Statistical Meeting of the Deutsche Arbeitsgemeinschaft Statistik, DAGStat 2025 (Submitted). Schamberger, T., Schuberth, F. & Henseler, J.The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling (2024)Psychometrika (Accepted/In press). Schuberth, F., Schamberger, T., Kemény, I. & Henseler, J.https://doi.org/10.1017/psy.2024.5

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