Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Expertises

  • Computer Science

    • Least Squares Methods
    • Models
  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisaties

Nevenwerkzaakheden

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished Invited Professor
  • Jörg HenselerAuthor, producer, speaker

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Publicaties

Jump to: 2025 | 2024

2025

Holistic augmented reality brand equity (HARBE) model: Building customer-based brand equity through augmented reality. (2025)The journal of brand management (E-pub ahead of print/First online). A. Lambrecht, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1057/s41262-025-00381-4Development and psychometric evaluation of a patient-reported symptom index for patients with non-muscle invasive bladder cancer: the NMIBC-SI (2025)Journal of Patient-Reported Outcomes, 9(1). Article 36. Rutherford, C., Tait, M.-A., Costa, D. S. J., King, M. T., Smith, D. P., Sengupta, S., Ischia, J., Mitterdorfer, A., Hayne, D., Watson, R., Anderson, P., Frydenberg, M., Gilling, P., Buchan, N., Green, E., Clarke, N., Boorjian, S. A., Konety, B., Holzbeierlein, J. M., … Patel, M. I.https://doi.org/10.1186/s41687-025-00864-7A flexible way to study composites in ecology using structural equation modeling (2025)[Dataset Types › Dataset]. Zenodo. Schuberth, F., Henseler, J. & Yu, X.https://doi.org/10.5281/zenodo.15017664Exploring Technological Innovation in Advertising Agencies: The Impact of XR Expertise on Customer-facing Brand Communication (2025)[Contribution to conference › Paper] 10th International XR-Metaverse Conference, XRM 2025 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling (2025)Psychometrika, 90(1), 358-383. Schuberth, F., Schamberger, T., Kemény, I. & Henseler, J.https://doi.org/10.1017/psy.2024.5A systematic review of theoretical, methodological, contextual, and content-related foundations of customer delight research (2025)Total Quality Management and Business Excellence (E-pub ahead of print/First online). Stange, R., Scheffler, P. & Henseler, J.https://doi.org/10.1080/14783363.2025.2469294A flexible way to study composites in ecology using structural equation modeling (2025)Scientific reports, 15. Article 4597 (E-pub ahead of print/First online). Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1038/s41598-025-88675-0A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2025)Food quality and preference, 122. Article 105295. Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295A maximum likelihood estimator for composite models (2025)[Contribution to conference › Abstract] German Probability and Statistics Days, GPSD 2025 (Accepted/In press). Schamberger, T., Schuberth, F., Rosseel, Y. & Henseler, J.I want to break free: Brand purpose as an emergent property (2025)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). Grimm, N., Sahhar, Y., Schaumann, J. M. & Henseler, J.Novel approaches to incorporate composites in structural equation modeling (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Henseler, J., Schuberth, F., Yu, X., Schamberger, T. & Hancock, G. R.Oops! I did it again.: Online personal data disclosure regret: A literature review, nomological network and research agenda. (2025)[Contribution to conference › Paper] 2025 AMA Winter Academic Conference. Berry, M., Herrando, C. & Henseler, J.Specifying and testing differences between variables in structural equation modeling using the H-O specification (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Fuchs, E., Schuberth, F. & Henseler, J.Statistical Inference for the Heterotrait-Monotrait Ratio Using the Delta Method (2025)[Contribution to conference › Abstract] Meeting of the Working Group Structural Equation Modeling (SEM) 2025. Berger, J. J., Kukuk, M., Henseler, J. & Schuberth, F.The Measured Latent Method Construct Approach to Control for Common Method Variance (2025)[Contribution to conference › Abstract] 7th Joint Statistical Meeting of the Deutsche Arbeitsgemeinschaft Statistik, DAGStat 2025. Schamberger, T., Schuberth, F. & Henseler, J.

2024

The Purpose of Lead Advertising Agencies in Driving New Technologies in Brand Communication (2024)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). A. Lambrecht, A., Baumgarth, C. & Henseler, J.Design for Customer Delight: Advancing Customer Delight Research as a Design Science (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Stange, R.https://doi.org/10.3990/1.9789036562331Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Tian, Y.https://doi.org/10.3990/1.9789036563710How can businesses communicate sustainability with customers without backfiring effects?: Using threats in sustainable marketing. (2024)[Contribution to conference › Paper] Conference on Sustainable Operation and Development 2024 (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path (2024)Corporate Reputation Review, 27, 249-270. Article CRRR-D-22-00050R2. Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Customer success management through alignment of marketing, sales and IT (2024)Industrial marketing management, 120, 1-14. Graesch, J. P., Hensel-Börner, S. & Henseler, J.https://doi.org/10.1016/j.indmarman.2024.05.004Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia (2024)Human Vaccines and Immunotherapeutics, 20(1). Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623Beware of the Woozle effect and belief perseverance in the PLS-SEM literature! (2024)Electronic Commerce Research: Special Issue on Business Process Integration and E-Commerce Infrastructure, 24, 715-744. Henseler, J., Lee, N., Roemer, E., Kemény, I., Dirsehan, T. & Cadogan, J.https://doi.org/10.1007/s10660-024-09849-yMore powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites (2024)Behavior research methods, 56(4), 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (2024)European journal of information systems (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123

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