Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Expertises

  • Computer Science

    • Least Squares Methods
    • Models
  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisaties

Nevenwerkzaakheden

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished invited professor

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Publicaties

2024
Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia, Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623More powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites, 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language research, 597-616. Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential viewIn Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing Research, 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Why researchers should be cautious about using PLS-SEM (Accepted/In press). Henseler, J., Schuberth, F., Lee, N. & Kemény, I.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Customer success management through alignment of marketing, sales and IT (Accepted/In press). Graesch, J. P., Hensel-Börner, S. & Henseler, J.PLS path modeling's open-heart surgery: Teaching a method in transitionIn A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel (pp. 116). Corvinus University of Budapest. Henseler, J.https://doi.org/10.14267/978-963-503-951-7Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse (Unpublished). Stephan, R., Hillebrandt, I., Redler, J. & Henseler, J.
2023
GraphEx: Visualizing and managing customer experience in its multidimensionality, 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism (Accepted/In press). A. Lambrecht, A., Henseler, J. & Baumgarth, C.Modeling indices using partial least squares: How to determine the optimum weights?, 521-535. Dirsehan, T. & Henseler, J.https://doi.org/10.1007/s11135-022-01515-5Shopping companions and their diverse impacts: A systematic annotated bibliography. Scholz, T. B., Pagel, S. & Henseler, J.https://doi.org/10.1177/21582440231221905Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023), 682-694. Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. & Henseler, J.https://doi.org/10.1111/bmsp.12304Design science and marketing: A perfect couple, 160-165. Henseler, J., Schmidt, H. J. & Redler, J.https://doi.org/10.1177/23949643231200703Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path, Article CRRR-D-22-00050R2 (E-pub ahead of print/First online). Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Digital transformation of customer interactions: Aligning marketing, sales and IT. University of Twente. Graesch, J. P.https://doi.org/10.3990/1.9789036558044Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification. University of Twente. Yu, X.https://doi.org/10.3990/1.9789036557214The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021), Article 122665. Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. & Henseler, J.https://doi.org/10.1016/j.techfore.2023.122665To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude, 1108-1122. Kirkby, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1108/JPBM-02-2022-3864Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification, 348-357. Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1002/sam.11608

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Vakken collegejaar 2022/2023

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