Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Expertises

  • Computer Science

    • Least Squares Methods
    • Models
  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisaties

Nevenwerkzaakheden

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished invited professor

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Publicaties

Jump to: 2024 | 2023

2024

A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2024)Food quality and preference, 122. Article 105295 (E-pub ahead of print/First online). Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia (2024)Human Vaccines and Immunotherapeutics, 20(1). Article 2359623. Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623More powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted composites (2024)Behavior research methods, 56(4), 4205-4215. Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Should PLS become factor-based or should CB-SEM become composite-based? Both! (2024)European journal of information systems (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language research (2024)Studies in Second Language Acquisition, 46(2), 597-616. Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model (2024)[Contribution to conference › Abstract] 53rd EMAC Annual Conference 2024 (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential view (2024)In Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing Research (2024)International journal of sports marketing & sponsorship, 25(2), 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse (2024)[Contribution to conference › Poster] HAW Forschungstag 2024 (Unpublished). Stephan, R., Hillebrandt, I., Redler, J. & Henseler, J.Customer success management through alignment of marketing, sales and IT (2024)Industrial marketing management (Accepted/In press). Graesch, J. P., Hensel-Börner, S. & Henseler, J.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (2024)[Contribution to conference › Paper] 11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR) (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.PLS path modeling's open-heart surgery: Teaching a method in transition (2024)In A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel (pp. 116). Corvinus University of Budapest. Henseler, J.https://doi.org/10.14267/978-963-503-951-7The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling (2024)Psychometrika (Accepted/In press). Schuberth, F., Schamberger, T. S., Kemény, I. & Henseler, J.What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy (2024)[Contribution to conference › Paper] 22nd International Conference on Research in Advertising (ICORIA) (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Why researchers should be cautious about using PLS-SEM (2024)Industrial marketing management (Accepted/In press). Henseler, J., Schuberth, F., Lee, N. & Kemény, I.

2023

GraphEx: Visualizing and managing customer experience in its multidimensionality (2023)Journal of Service Theory and Practice, 33(7), 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism (2023)[Contribution to conference › Paper] 17th Global Brand Conference 2024 (Accepted/In press). A. Lambrecht, A., Henseler, J. & Baumgarth, C.Modeling indices using partial least squares: How to determine the optimum weights? (2023)Quality & quantity, 57, 521-535. Dirsehan, T. & Henseler, J.https://doi.org/10.1007/s11135-022-01515-5Shopping companions and their diverse impacts: A systematic annotated bibliography (2023)SAGE Open, 13(4). Scholz, T. B., Pagel, S. & Henseler, J.https://doi.org/10.1177/21582440231221905Design science and marketing: A perfect couple (2023)Journal of Creating Value, 9(2), 160-165. Henseler, J., Schmidt, H. J. & Redler, J.https://doi.org/10.1177/23949643231200703Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023) (2023)British journal of mathematical and statistical psychology, 76(3), 682-694. Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. & Henseler, J.https://doi.org/10.1111/bmsp.12304Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path (2023)Corporate Reputation Review. Article CRRR-D-22-00050R2 (E-pub ahead of print/First online). Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Digital transformation of customer interactions: Aligning marketing, sales and IT (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Graesch, J. P.https://doi.org/10.3990/1.9789036558044Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Yu, X.https://doi.org/10.3990/1.9789036557214The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021) (2023)Technological forecasting and social change, 194. Article 122665. Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. & Henseler, J.https://doi.org/10.1016/j.techfore.2023.122665

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