prof.dr.ir. J. Henseler (Jörg)

Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Business & Economics

# Marketing
# Modeling
# Partial Least Squares
# Structural Equation Modeling

Mathematics

# Modeling
# Partial Least Squares
# Path
# Structural Equation Modeling

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

Universidade Nova de Lisboa
Visiting Professor
Universidad de Sevilla
Distinguished invited professor

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). Why Marketing Managers Act Sustainable – and Why Not: Towards a Sustainability Acceptance Model. Abstract from 53rd EMAC Annual Conference 2024, Bucharest, Romania.

Henseler, J. , Schuberth, F., Lee, N., & Kemény, I. (Accepted/In press). Why researchers should be cautious about using PLS-SEM. Industrial marketing management.

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Towards true authentic corporate brands: an existential view. In Global Brand Conference 2024, Edinburgh, UK

Alamer, A. , Schuberth, F. , & Henseler, J. (2024). When and how to use confirmatory composite analysis (CCA) in second language research. Studies in Second Language Acquisition. Advance online publication. https://doi.org/10.1017/S0272263124000020

Müller, T. , Schuberth, F. , & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International journal of sports marketing & sponsorship, 25(2), 310-329. https://doi.org/10.1108/IJSMS-10-2022-0188

A. Lambrecht, A. , Henseler, J., & Baumgarth, C. (Accepted/In press). Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism. Paper presented at 17th Global Brand Conference 2024, Edinburgh, United Kingdom.

Henseler, J., Schmidt, H. J., & Redler, J. (2023). Design science and marketing: A perfect couple. Journal of Creating Value, 9(2), 160-165. https://doi.org/10.1177/23949643231200703

Sahhar, Y. , Loohuis, R. , & Henseler, J. (2023). GraphEx: Visualizing and managing customer experience in its multidimensionality. Journal of Service Theory and Practice, 33(7), 94-115. https://doi.org/10.1108/JSTP-03-2023-0077

Scheidt, S. , Loohuis, R. , & Henseler, J. (2023). Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path. Corporate Reputation Review, Article CRRR-D-22-00050R2. Advance online publication. https://doi.org/10.1057/s41299-023-00170-2

Graesch, J. P. (2023). Digital transformation of customer interactions: Aligning marketing, sales and IT. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036558044

Hübscher, C. J., Hensel-Börner, S. , & Henseler, J. (2023). Marketing education for sustainable development. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-06-2022-0131

Kirkby, A., Baumgarth, C. , & Henseler, J. (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of product and brand management, 32(7), 1108-1122. https://doi.org/10.1108/JPBM-02-2022-3864

Yu, X. (2023). Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036557214

Scholz, T. B., Pagel, S. , & Henseler, J. (2023). Shopping companions and their diverse impacts: A systematic annotated bibliography. SAGE Open. Advance online publication. https://doi.org/10.1177/21582440231221905

Mulder - Nijkamp, M. (2023). A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555975

Schuberth, F., Schamberger, T. , & Henseler, J. (2023). More powerful parameter tests? No, rather biased parameter estimates. Some reflections on path analysis with weighted composites. Behavior research methods. Advance online publication. https://doi.org/10.3758/s13428-023-02256-5

Müller, T. (2023). Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555395

Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. , & Henseler, J. (2023). The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021). Technological forecasting and social change, 194, Article 122665. https://doi.org/10.1016/j.techfore.2023.122665

Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. , & Henseler, J. (2023). Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023). British journal of mathematical and statistical psychology, 76(3), 682-694. https://doi.org/10.1111/bmsp.12304

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Content as Currency: The Case of Siemens Corporate Newsroom. Paper presented at Global Brand Conference 2023, Bergamo, Italy.

Österle, B., Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract.

Lückenbach, F., Schmidt, H. J. , & Henseler, J. (2023). Building brand meaning in social entrepreneurship organizations: The social impact brand model. The journal of brand management, 30(3), 207-226. https://doi.org/10.1057/s41262-022-00299-1

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (Accepted/In press). Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface. In AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023

Yu, X. , Schuberth, F. , & Henseler, J. (2023). Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.

Dirsehan, T. , & Henseler, J. (2023). Modeling indices using partial least squares: How to determine the optimum weights? Quality & quantity, 57, 521-535. https://doi.org/10.1007/s11135-022-01515-5

Oratierede Jörg Henseler (incl. PDF-download)

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Naar mijn profiel

Bachelor

Industrial Design Engineering

Master

Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.