prof.dr.ir. J. Henseler (Jörg)

Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Business & Economics

# Marketing
# Modeling
# Partial Least Squares
# Structural Equation Modeling

Mathematics

# Modeling
# Partial Least Squares
# Path
# Structural Equation Modeling

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

Universidade Nova de Lisboa
Visiting Professor
Composite Modeling GmbH, Kleve
Scientific Advisory Board
PLS School
Owner
Universidad de Sevilla
Distinguished Invited Professor

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Scheidt, S. , Loohuis, R. , & Henseler, J. (Accepted/In press). Top managers’ personal branding in a corporate world: Strategizing and overcoming dualities along the career path. Corporate Reputation Review, [CRRR-D-22-00050R2].

Graesch, J. P. (2023). Digital transformation of customer interactions: Aligning marketing, sales and IT. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036558044

Hübscher, C. J., Hensel-Börner, S. , & Henseler, J. (2023). Marketing education for sustainable development. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-06-2022-0131

Kirkby, A., Baumgarth, C. , & Henseler, J. (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of product and brand management, 32(7), 1108-1122. https://doi.org/10.1108/JPBM-02-2022-3864

Yu, X. (2023). Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036557214

Mulder - Nijkamp, M. (2023). A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555975

Schuberth, F., Schamberger, T. , & Henseler, J. (Accepted/In press). More powerful parameter tests? No, rather biased parameter estimates. Some reflections on path analysis with weighted composites. Behavior research methods.

Müller, T. (2023). Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555395

Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. , & Henseler, J. (2023). The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021). Technological forecasting and social change, 194, [122665]. https://doi.org/10.1016/j.techfore.2023.122665

Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. , & Henseler, J. (Accepted/In press). Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023). British journal of mathematical and statistical psychology.

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Content as Currency: The Case of Siemens Corporate Newsroom. Paper presented at Global Brand Conference 2023, Bergamo, Italy.

Österle, B., Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract.

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (Accepted/In press). Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface. In AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023

Yu, X. , Schuberth, F. , & Henseler, J. (Accepted/In press). Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.

Yu, X. , Schuberth, F. , & Henseler, J. (2023). Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification. Statistical Analysis and Data Mining, 16(4), 348-357. https://doi.org/10.1002/sam.11608

Schuberth, F., Rosseel, Y., Rönkkö, M., Trinchera, L., Kline, R. B. , & Henseler, J. (2023). Structural parameters under partial least squares and covariance-based structural equation modeling: A comment on Yuan and Deng (2021). Structural equation modeling, 30(3), 339-345. https://doi.org/10.1080/10705511.2022.2134140

Schuberth, F., Zaza, S. , & Henseler, J. (2023). Partial least squares is an estimator for structural equation models: A comment on Evermann and Rönkkö (2021). Communications of the Association for Information Systems, 52, 711-729. https://doi.org/10.17705/1CAIS.05232

Schamberger, T. , Schuberth, F. , & Henseler, J. (2023). Confirmatory composite analysis in human development research. International journal of behavioral development, 47(1), 89-100. https://doi.org/10.1177/01650254221117506

Henseler, J. , & Schuberth, F. (2023). Partial least squares as a tool for scientific inquiry: Comments on Cadogan and Lee. European journal of marketing, 57(6), 1737-1757. https://doi.org/10.1108/EJM-06-2021-0416

Schuberth, F., Rademaker, M. E. , & Henseler, J. (2023). Assessing the overall fit of composite models estimated by partial least squares path modeling. European journal of marketing, 57(6), 1678-1702. https://doi.org/10.1108/EJM-08-2020-0586

Kirkby, A., Baumgarth, C. , & Henseler, J. (2022). Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen. In K. Butzer-Strothmann (Ed.), Integriertes Online- und Offline-Channel-Marketing: Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing (pp. 173–189). Springer. https://doi.org/10.1007/978-3-658-38048-9_8

Lückenbach, F., Schmidt, H. J. , & Henseler, J. (2022). Building brand meaning in social entrepreneurship organizations: The social impact brand model. The journal of brand management. https://doi.org/10.1057/s41262-022-00299-1

Heber, D. T. (2022). A framework to foster traceability of E/E artifacts during automotive development in consideration of model-based systems engineering within distributed engineering collaboration by means of the Blockchain. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554626

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (2022). Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research. In J. Westphal, J. Görne, & C. Schmitz (Eds.), Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen (1 ed., Vol. 1). (FOM-Edition Book series). Springer. https://doi.org/10.1007/978-3-658-37614-7_9

Liu, Y. , Henseler, J., & Liu, Y. (2022). What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model. Digital Business, 2(2), [100042]. https://doi.org/10.1016/j.digbus.2022.100042

Oratierede Jörg Henseler (incl. PDF-download)

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Naar mijn profiel

Bachelor

Industrial Design Engineering

Master

Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.