prof.dr.ir. J. Henseler (Jörg)

Prof. dr. ir. Jörg Henseler bezet de leerstoel Product–Market Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is Jörg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje. Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken. Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Business & Economics

# Marketing
# Modeling
# Partial Least Squares
# Structural Equation Modeling

Mathematics

# Modeling
# Partial Least Squares
# Path
# Structural Equation Modeling

Faculty of Engineering Technology (ET), Product–Market Relations (PMR)

Universidade Nova de Lisboa
Visiting Professor
Composite Modeling GmbH, Kleve
Scientific Advisory Board
PLS School
Owner
Universidad de Sevilla
Distinguished Invited Professor

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Mulder - Nijkamp, M. (2023). A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555975

Müller, T. (2023). Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036555395

Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T. S., Chuah, F., Cepeda-Carrión, G. , & Henseler, J. (Accepted/In press). The choice of structural equation modeling technique matters: A comment on Dash and Paul (2021). Technological forecasting and social change.

Schuberth, F., Schamberger, T. S., Rönkkö, M., Liu, Y. , & Henseler, J. (Accepted/In press). Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023). British journal of mathematical and statistical psychology.

Grimm, N. , Henseler, J. , Österle, B., & Moss, C. (Accepted/In press). Content as Currency: The Case of Siemens Corporate Newsroom. Paper presented at Global Brand Conference 2023, Bergamo, Italy.

Österle, B., Hübscher, C. J. , Henseler, J., & Hensel-Börner, S. (Accepted/In press). A Research Agenda on the UN Sustainable Development Goals in B2B Branding: An Abstract.

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (Accepted/In press). Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface. In AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023

Yu, X. , Schuberth, F. , & Henseler, J. (Accepted/In press). Specifying composites in growth curve analysis. Abstract from Advanced Techniques for Longitudinal Data Analysis in Social Science, ATLASS 2023 , Bielefeld, North Rhine-Westphalia, Germany.

Schamberger, T. S. , Schuberth, F. , & Henseler, J. (2023). Confirmatory composite analysis in human development research. International journal of behavioral development, 47(1), 89-100. https://doi.org/10.1177/01650254221117506

Lückenbach, F., Schmidt, H. J. , & Henseler, J. (2022). Building brand meaning in social entrepreneurship organizations: The social impact brand model. The journal of brand management. https://doi.org/10.1057/s41262-022-00299-1

Heber, D. T. (2022). A framework to foster traceability of E/E artifacts during automotive development in consideration of model-based systems engineering within distributed engineering collaboration by means of the Blockchain. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554626

Graesch, J. P., Hensel-Börner, S. , & Henseler, J. (2022). Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research. In J. Westphal, J. Görne, & C. Schmitz (Eds.), Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen (1 ed., Vol. 1). (FOM-Edition Book series). Springer. https://doi.org/10.1007/978-3-658-37614-7_9

Liu, Y. , Henseler, J., & Liu, Y. (2022). What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model. Digital Business, 2(2), [100042]. https://doi.org/10.1016/j.digbus.2022.100042

Sahhar, Y. (2022). Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554053

Dirsehan, T. , & Henseler, J. (2022). Modeling indices using partial least squares: How to determine the optimum weights? Quality & quantity. https://doi.org/10.1007/s11135-022-01515-5

Çevikarslan, S. , Gelhard, C. V. , & Henseler, J. (2022). Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications. Sustainability (Switzerland), 14(12), [7404]. https://doi.org/10.3390/su14127404

Scholz, T. B. (2022). Shopping companions in retail environments: A view from different perspectives. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036553872

Schamberger, T. S. (2022). Methodological Advances in Composite-based Structural Equation Modeling. [PhD Thesis - Research UT, graduation UT, University of Twente, Julius-Maximilians-Universität Würzburg]. University of Twente/Julius-Maximilians-Universität Würzburg. https://doi.org/10.3990/1.9789036553759

Stange, R. , Schiele, H. , & Henseler, J. (2022). Advancing purchasing as a design science: Publication guidelines to shift towards more relevant purchasing research. Journal of purchasing and supply management, 28(1), [100750]. https://doi.org/10.1016/j.pursup.2022.100750

Mukti, I. Y. , Henseler, J. , Aldea, A., Govindaraju, R. , & Iacob, M. E. (2022). Rural smartness: Its determinants and impacts on rural economic welfare. Electronic markets, 32, 1943-1970. https://doi.org/10.1007/s12525-022-00526-2

A. Lambrecht, A., Baumgarth, C. , & Henseler, J. (Accepted/In press). Augmented reality and brand: A systematic literature review. Paper presented at 15th Global Brand Conference 2022, Sheffield, United Kingdom.

Roemer, E. , & Henseler, J. (2022). The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany. Technology in society, 68(February), [101938]. https://doi.org/10.1016/j.techsoc.2022.101938

Yu, X., Fassott, G. , Schuberth, F. , & Henseler, J. (2022). A new approach for modeling aggregate constructs. Abstract from Structural Equation Modeling, Tilburg, Netherlands.

Müller, T. , Schuberth, F., Bergsiek, M. , & Henseler, J. (2022). How can the transition from office to telework be managed? The impact of tasks and workplace suitability on collaboration and work performance. Frontiers in psychology, 13, [987530]. https://doi.org/10.3389/fpsyg.2022.987530

Yu, X. , Schuberth, F. , & Henseler, J. (2022). Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specification. Statistical Analysis and Data Mining. https://doi.org/10.1002/sam.11608

Oratierede Jörg Henseler (incl. PDF-download)

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Naar mijn profiel

Bachelor

Industrial Design Engineering

Master

Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.