Prof. dr. ir.¬†J√∂rg Henseler bezet de leerstoel Product‚ÄďMarket Relations, deel van de vakgroep Design, Production & Management aan de Faculteit Engineering Technology van de Universiteit Twente. Daarnaast is J√∂rg Henseler gasthoogleraar aan NOVA Information Management School, Universidade Nova de Lisboa, Portugal, en gasthoogleraar aan de afdeling Business Administration and Marketing aan de Universiteit van Sevilla, Spanje.¬†Zijn brede onderzoeksinteresse omvat empirische methoden van marketing- en designonderzoek, en management van design, producten, diensten en merken.¬†Voor zijn uitstekende onderwijsprestaties is hij meermalen verkozen tot "Docent van het jaar" door studenten van de masteropleiding Business Administration.

Prof. Henseler levert zijn bijdrage aan de wetenschappelijke gemeenschap en is recensent voor verschillende wetenschappelijke tijdschriften.

Expertises

  • Computer Science

    • Least Squares Methods
    • Models
  • Social Sciences

    • Marketing
    • Approach
    • Research
    • Customer
    • Analysis
    • Structural Equation Modeling

Organisaties

Nevenwerkzaakheden

  • Universidade Nova de LisboaVisiting Professor
  • Universidad de SevillaDistinguished invited professor

Prof. dr. ir. Henseler is een vooraanstaand deskundige in partial least squares (PLS) path modeling, een variance-based structural equation modeling techniek die vooral nuttig is voor onderzoek gericht op de succesfactoren voor bedrijven. Hij heeft diverse academische artikelen geschreven, bewerkte twee boeken en zat twee conferenties voor over PLS (zie hieronder de volledige lijst van publicaties). Prof. Dr. Henseler is een veelgevraagd gastspreker, die wereldwijd over structural equation modeling van gedachten wisselt met studenten, wetenschappers en beroepsbeoefenaren, onder meer aan Beijing University of Aeronautics and Astronautics (China), Freie Universität Berlin, University of Cologne, University of Duisburg, University of Hamburg, University of Kaiserslautern, University of Paderborn (all Germany), Corvinus University Budapest (Hungary), Universidad Iberoamericana (Mexico), VU University Amsterdam, University of Groningen (both The Netherlands), University of Coimbra, Universidade Nova de Lisboa (both Portugal), University of Ljubljana (Slovenia), Universidad de Sevilla (Spain), Université de Fribourg (Switzerland), The University of Manchester, Warwick Business School (both UK), en Georgia State University in Atlanta (USA).

Publicaties

2024
Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in AustraliaHuman Vaccines and Immunotherapeutics, 20(1), Article 2359623 (Accepted/In press). Kaufman, J., Tuckerman, J., Bonner, C., Durrheim, D. N., Costa, D. S. J., Henseler, J. & Danchin, M.https://doi.org/10.1080/21645515.2024.2359623Should PLS become factor-based or should CB-SEM become composite-based? Both!European journal of information systems (E-pub ahead of print/First online). Henseler, J. & Schuberth, F.https://doi.org/10.1080/0960085X.2024.2357123When and how to use confirmatory composite analysis (CCA) in second language researchStudies in Second Language Acquisition, 46(2), 597-616 (E-pub ahead of print/First online). Alamer, A., Schuberth, F. & Henseler, J.https://doi.org/10.1017/S0272263124000020Why Marketing Managers Act Sustainable ‚Äď and Why Not: Towards a Sustainability Acceptance Model (Accepted/In press). Hübscher, C. J., Henseler, J. & Hensel-Börner, S.Towards true authentic corporate brands: an existential viewIn Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Categorizing Behavioral and Formed Concepts in Sports Marketing ResearchInternational journal of sports marketing & sponsorship, 25(2), 310-329. Müller, T., Schuberth, F. & Henseler, J.https://doi.org/10.1108/IJSMS-10-2022-0188Why researchers should be cautious about using PLS-SEMIndustrial marketing management (Accepted/In press). Henseler, J., Schuberth, F., Lee, N. & Kemény, I.If you are not green, you will regret in 10 years: Success and pitfalls in the use of threat in sustainable communication (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.What makes threat ineffective in sustainability communication?: The role of psychological reactance and green hypocrisy (Accepted/In press). Young, K.-Y., Okazaki, S. & Henseler, J.Customer success management through alignment of marketing, sales and ITIndustrial marketing management (Accepted/In press). Graesch, J. P., Hensel-Börner, S. & Henseler, J.
2023
GraphEx: Visualizing and managing customer experience in its multidimensionalityJournal of Service Theory and Practice, 33(7), 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077Impact of Augmented Reality on Customer-Based Brand Equity: The Role of Narcissism (Accepted/In press). A. Lambrecht, A., Henseler, J. & Baumgarth, C.Modeling indices using partial least squares: How to determine the optimum weights?Quality & quantity, 57, 521-535. Dirsehan, T. & Henseler, J.https://doi.org/10.1007/s11135-022-01515-5Shopping companions and their diverse impacts: A systematic annotated bibliographySAGE Open, 13(4) (E-pub ahead of print/First online). Scholz, T. B., Pagel, S. & Henseler, J.https://doi.org/10.1177/21582440231221905More powerful parameter tests?: No, rather biased parameter estimates. Some reflections on path analysis with weighted compositesBehavior research methods (E-pub ahead of print/First online). Schuberth, F., Schamberger, T. & Henseler, J.https://doi.org/10.3758/s13428-023-02256-5Premature Conclusions about the Signal-to-Noise Ratio in Structural Equation Modeling Research: A Commentary on Yuan and Fang (2023)British journal of mathematical and statistical psychology, 76(3), 682-694. Schuberth, F., Schamberger, T., Rönkkö, M., Liu, Y. & Henseler, J.https://doi.org/10.1111/bmsp.12304Design science and marketing: A perfect coupleJournal of Creating Value, 9(2), 160-165. Henseler, J., Schmidt, H. J. & Redler, J.https://doi.org/10.1177/23949643231200703Top managers‚Äô personal branding in a corporate world: Strategizing and overcoming dualities along the career pathCorporate Reputation Review, Article CRRR-D-22-00050R2 (E-pub ahead of print/First online). Scheidt, S., Loohuis, R. & Henseler, J.https://doi.org/10.1057/s41299-023-00170-2Digital transformation of customer interactions: Aligning marketing, sales and IT. University of Twente. Graesch, J. P.https://doi.org/10.3990/1.9789036558044Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler‚ÄĒOgasawara Specification. University of Twente. Yu, X.https://doi.org/10.3990/1.9789036557214The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021)Technological forecasting and social change, 194, Article 122665. Schuberth, F., Hubona, G., Roemer, E., Zaza, S., Schamberger, T., Chuah, F., Cepeda-Carrión, G. & Henseler, J.https://doi.org/10.1016/j.techfore.2023.122665To disclose or not disclose, is no longer the question ‚Äď effect of AI-disclosed brand voice on brand authenticity and attitudeJournal of product and brand management, 32(7), 1108-1122. Kirkby, A., Baumgarth, C. & Henseler, J.https://doi.org/10.1108/JPBM-02-2022-3864Specifying composites in structural equation modeling: A refinement of the Henseler-Ogasawara specificationStatistical Analysis and Data Mining, 16(4), 348-357. Yu, X., Schuberth, F. & Henseler, J.https://doi.org/10.1002/sam.11608Are we seeing eye to eye? Different types of shopping companion and their influence on shoppers' emotions and behaviorInternational Journal of Consumer Studies (Submitted). Scholz, T. B., Pagel, S., Schuberth, F. & Henseler, J.Partial least squares is an estimator for structural equation models: A comment on Evermann and R√∂nkk√∂ (2021)Communications of the Association for Information Systems, 52, 711-729. Schuberth, F., Zaza, S. & Henseler, J.https://doi.org/10.17705/1CAIS.05232

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