Horst Complex

dr. J.M. Schaumann (Janina)

Universitair docent
ET-DPM-PMR
Horst Complex W246
j.m.schaumann@utwente.nl
+31534897503
Visitekaartje

Publicaties

Jump to: 2026 | 2025 | 2024 | 2023

2026

Attack is the best defence: Commercial Mythmaking and Self-Deprecating Humour in Jerry Seinfeld’s Movie Unfrosted (2026)[Contribution to conference › Paper] 19th Global Brand Conference 2026. Schaumann, J. M.Brand Activism: A Case Study using Sentiment Analysis (2026)[Contribution to conference › Paper] 24th International Conference on Research in Advertising, ICORIA 2026. Hegner, S., Varmaz, A., Köhler, L. & Schaumann, J. M.Doing the real thing right (possibly): Co-creating brand authenticity through humanistic values (2026)[Contribution to conference › Paper] 19th Global Brand Conference 2026. Schaumann, J. M. & Koch, C.

2025

Consumer responses to privacy invasion: The role of regulatory environments and social expectations (2025)Journal of research in interactive marketing, 1-19 (E-pub ahead of print/First online). Hettche, M., Schaumann, J. M., Kim, D.-H., Riehm , P. & Clayton, M. J.https://doi.org/10.1108/JRIM-09-2024-0443Brand Activism and Consumer Relationships: Lessons from Rewe’s Break with DFB (2025)[Contribution to conference › Paper] 8th International Consumer Brand Relationship Conference, ICBR 2025. Hegner, S., Köhler, L., Varmaz , A. & Schaumann, J. M.Exploring authenticity in virtual influencers: Current trends and future directions (2025)[Contribution to conference › Paper] 18th Global Brand Conference 2025. Zhang, Z., Henseler, J., Schaumann, J. M. & Österle, B.I want to break free: Brand purpose as an emergent property (2025)[Contribution to conference › Paper] 18th Global Brand Conference 2025. Grimm, N., Sahhar, Y., Schaumann, J. M. & Henseler, J.Role-Play in Place:: A Study of Public Officials' Roles in Place Branding (2025)[Contribution to conference › Paper] 9th Annual Conference of the International Place Branding Association, IPBA 2025. Källström, L., Ripoll Gonzalez, L. & Schaumann, J. M.

2024

Brand addiction and compulsive buying in female consumers' relationships with food brands (2024)British food journal, 126(3), 1183-1201. Hegner, S., Schaumann, J. M., Francioni, B. & Curina, I.https://doi.org/10.1108/BFJ-05-2023-0355An Agent-Based Model of the Firm-Consumer Interactions to Explain Sustainability Developments (2024)[Contribution to conference › Paper] 36th Annual EAEPE Conference 2024. Schaumann, J. M. & Çevikarslan, S.Conceptualizing and Measuring Financial Consumer Resilience (2024)In ACR 2023 (pp. 44-47) (Advances in consumer research; Vol. 51). Schaumann, J. M., Hegner, S., Varmaz, A. & Riebe, K.The Circle of Trust: Market Shaping via Orchestration (2024)[Contribution to conference › Paper] Industrial Marketing and Purchasing Conference, IMP 2024. Schaumann, J. M. & Tarnovskaya, V.

2023

Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness (2023)Industrial marketing management, 114, 64-79. Schaumann, J. M. & Tarnovskaya, V.https://doi.org/10.1016/j.indmarman.2023.06.015Conceptualizing and Meassuring Financial Consumer Resilience (2023)[Contribution to conference › Paper] Association of Consumer Research Conference, ACR 2023. Schaumann, J. M., Hegner, S., Varmaz, A. & Riebe, K.Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany (2023)[Contribution to conference › Abstract]. Hettche, M., Schaumann, J. M., Kim, D.-H., Riehm , P. & Clayton, M.

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