Expertises
Social Sciences
- Emerging Market
- Stakeholders
- Transnational Corporation
- Markets
- Qualitative Research
- Stakeholder Engagement
- Political Actor
- Economic and Social Development
Organisaties
Publicaties
2025
I want to break free: Brand purpose as an emergent property (2025)[Contribution to conference › Paper] 18th Global Brand Conference 2025 (Accepted/In press). Grimm, N., Sahhar, Y., Schaumann, J. M. & Henseler, J.
2024
Brand addiction and compulsive buying in female consumers' relationships with food brands (2024)British food journal, 126(3), 1183-1201. Hegner, S., Schaumann, J. M., Francioni, B. & Curina, I.https://doi.org/10.1108/BFJ-05-2023-0355Conceptualizing and Measuring Financial Consumer Resilience (2024)In ACR 2023 (pp. 44-47) (Advances in consumer research; Vol. 51). Schaumann, J. M., Hegner, S., Varmaz, A. & Riebe, K.
2023
Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness (2023)Industrial marketing management, 114, 64-79. Schaumann, J. M. & Tarnovskaya, V.https://doi.org/10.1016/j.indmarman.2023.06.015Conceptualizing and Meassuring Financial Consumer Resilience (2023)[Contribution to conference › Paper] Association of Consumer Research Conference, ACR 2023. Schaumann, J. M., Hegner, S., Varmaz, A. & Riebe, K.Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany (2023)[Contribution to conference › Abstract]. Hettche, M., Schaumann, J. M., Kim, D.-H., Riehm , P. & Clayton, M.The St. Pauli Code: Stakeholder engagement and roles in maintaining cultural uniqueness in city branding (2023)In 7th Annual Conference of the International Place Branding Association (IPBA): Place Branding in Times of Criswis and Uncertainty: October 18-20, 2023, Lund University, Campus Helsingborg, Sweden: Book of Abstracts (pp. 84-84). University of Lund. Schaumann, J. & Meißner, S.https://placebranding.org/conferences/
2022
Warum hören Menschen Podcasts? Forschungsstand und Forschungsperspektiven zu den Motiven der Podcast-Nutzung (2022)In Podcasts: Perspektiven und Potenziale eines digitalen Mediums. Springer. Rudeloff, C., Schaumann, J. M. & Wiethe, L.https://doi.org/10.1007/978-3-658-38712-9_16
2021
Stakeholder-based Brand Equity (SBBE): A qualitative study of its development through firm-stakeholder interactions in emerging markets (2021)[Thesis › PhD Thesis - Research external, graduation external]. University of Lund. Schaumann, J. M.https://portal.research.lu.se/en/publications/stakeholder-based-brand-equity-sbbe-how-it-develops-through-firm-
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