dr. M. Galetzka (Mirjam)

Business & Economics

# Customer Experience
# Customer Relationship
# Railway
# Relational Model
# Scale Development
# Scale Validation

Medicine & Life Sciences

# Symbolism

Social Sciences

# Customer

Faculty of Behavioural, Management and Social Sciences (BMS), Communication Science (CS)

Pol, H. , Galetzka, M. , & Pruijn, A. T. H. P. (2022). The age of digitisation: The influence of digital channels on customer experience and customer relationships. International Journal of Business Marketing and Management, 7(5), 148-161.

Vos, M. C. (2022). Spotless? Perceived Cleanliness in Service Environments. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036553704

Pijls-Hoekstra, R. , Galetzka, M., Groen, B. H. , & Pruyn, A. T. H. (2021). Hospitality in a theatre: The role of physical warmth. Research in Hospitality Management, 11(3), 225. https://doi.org/10.1080/22243534.2021.2006913

Galetzka, M., Bloeme, R. , de Vries, P. W., Abraham, M. , van Hoof, J. J., & van Soomeren, P. (2021). Safety and Security in Nightlife Areas in the Netherlands: Choice Architecture With Technology. In H. Abusaada, A. Elshater, & D. Rodwell (Eds.), Transforming Urban Nightlife and the Development of Smart Public Spaces (pp. 211-227). IGI Global. https://doi.org/10.4018/978-1-7998-7004-3.ch013

Pol, H. , Galetzka, M. , & Pruyn, A. (2020). The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience . International Journal of Business Marketing and Management, 5(11), 93-102. http://www.ijbmm.com/paper/Nov2020/8340436164.pdf

Pijls-Hoekstra, R. (2020). Are you feeling served: The embodied experience of hospitality in service environments. [PhD Thesis - Research external, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036550666

Pol, H. , Galetzka, M. , & Pruyn, A. T. H. (2020). New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated. Journal of relationship marketing, 19(1), 29-51. https://doi.org/10.1080/15332667.2019.1664868

Galetzka, M. , van Hoof, J. J. , de Vries, P. W., Abraham, M., Bloeme, R., & van Soomeren, P. (2019). Lokale veiligheid uitgaansgebieden: Case Haarlem. Wetenschappelijk Onderzoek- en Documentatiecentrum (WODC). https://repository.wodc.nl/handle/20.500.12832/2352

Pijls-Hoekstra, R. , Galetzka, M., Groen, B. H. , & Pruyn, A. T. H. (2019). Comfortable seating: The influence of seating comfort and acoustic comfort on customers’ experience of hospitality in a self-service restaurant. Applied ergonomics, 81, [102902]. https://doi.org/10.1016/j.apergo.2019.102902

Pol, H. , Galetzka, M. , & Pruyn, A. T. H. (2019). Influencing Customer Experience by Activating Relationship Norms. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 211-225). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-030-02568-7_56

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Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.