Welkom...

dr. M. Galetzka (Mirjam)

Universitair docent

Expertises

Business & Economics
Customer Experience
Customer Relationship
Railway
Relational Model
Scale Development
Scale Validation
Medicine & Life Sciences
Symbolism
Social Sciences
Customer

Publicaties

Recent
Galetzka, M., Bloeme, R. , de Vries, P. W., Abraham, M. , van Hoof, J. J., & van Soomeren, P. (2021). Safety and Security in Nightlife Areas in the Netherlands: Choice Architecture With Technology. In H. Abusaada, A. Elshater, & D. Rodwell (Eds.), Transforming Urban Nightlife and the Development of Smart Public Spaces (pp. 211-227). IGI Global. https://doi.org/10.4018/978-1-7998-7004-3.ch013
Pol, H. , Galetzka, M. , & Pruyn, A. T. H. (2019). Influencing Customer Experience by Activating Relationship Norms. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 211-225). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-030-02568-7_56
Galetzka, M. , Pruyn, A., Van Hagen, M. , Vos, M., Moritz, B., & Gostelie, F. (2018). The Psychological Value of Time. Transportation research procedia, 31, 47-55. https://doi.org/10.1016/j.trpro.2018.09.045

Pure Link

Contactgegevens

Bezoekadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus (gebouwnr. 41), kamer C206
De Zul 10
7522NJ  Enschede

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Postadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Cubicus  C206
Postbus 217
7500 AE Enschede