Horst Complex

dr.ir. M. Mulder - Nijkamp (Maaike)

Docent/Onderzoeker
ET-DPM-PMR
Horst Complex W252
m.mulder-nijkamp@utwente.nl
+31534894414
Visitekaartje

Expertises

  • Computer Science

    • Design
    • Education

  • Psychology

    • Research
    • Novelty
    • Sustainability
    • Case Study

  • Social Sciences

    • Packaging
    • Success

Organisaties

Publicaties

2024

Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space (2024)Corporate Reputation Review, 27, 120-139. Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W.https://doi.org/10.1057/s41299-022-00145-9

2023

A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science (2023)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Mulder - Nijkamp, M.https://doi.org/10.3990/1.9789036555975

2022

A sustainable ecosystem: building a learning community to facilitate transdisciplinary collaboration in packaging development (2022)Design management journal, 17(1), 19-29. Mulder - Nijkamp, M. & de Koeijer, B.https://doi.org/10.1111/dmj.12075

2021

Boundary Crossing: Een cruciale vaardigheid voor studenten in het hoger onderwijs (2021)[Non-textual form › Web publication/site]. ComeniusNetwerk. Visscher, K., Fortuin, K., Mulder-Nijkamp, M. & Doosje, I.https://www.comeniusnetwerk.nl/nieuws/2125283.aspxThe Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty (2021)In The Value of Design in Retail and Branding (pp. 95-108). Emerald. Mulder - Nijkamp, M., Eggink, W., de Kok, M. & ten Klooster, R.https://doi.org/10.1108/978-1-80071-579-020211008

2020

Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations (2020)Creativity and innovation management, 29(S1), 11-26. Mulder-Nijkamp, M.https://doi.org/10.1111/caim.12393

Onderzoeksprofielen

Adres

Universiteit Twente

Horst Complex (gebouwnr. 20), kamer W252
De Horst 2
7522 LW Enschede

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Organisaties

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