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ir. M. Mulder - Nijkamp (Maaike)

Docent/Onderzoeker

Expertises

Students
Education
Bottles
Student
Innovation
Sustainability
Curriculum
Packaging
Purchasing
Packaging
Education
Product Category
Consumer Response
Brand Extensions
Drawing (Graphics)
Digital Media
Brand Value
Novelty

Publicaties

Recent
Borgman, I., Mulder-Nijkamp, M., & de Koeijer, B. (2018). The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour. 276. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.DOI: 10.12783/iapri2018/24397
Mulder-Nijkamp, M., de Koeijer, B., & Torn, I. A. R-J. (2018). Implementing Sustainability Considerations in Packaging Design Curricula. 1-8. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.
Offringa, M., & Mulder-Nijkamp, M. (2016). Selecting successful design: A way to explore the best fit between brands and target groups. In E. Bohemia, L. Buck, K. Eriksen, A. Kovacevic, N. Ovesen, & C. Tollestrup (Eds.), Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education (pp. 304-309). Aalborg, Denmark: The Design Society.
Eggink, W., & Mulder-Nijkamp, M. (2016). Research Through Design & Research Through Education. In E. Bohemia, A. Kovacevic, L. Buck, C. Tollestrup, K. Eriksen, & N. Ovesen (Eds.), Proceedings of the 18th International Conference on Engineering and Product Design Education (pp. 216-221). Aalborg: The Design Society.
Mulder-Nijkamp, M., & Eggink, W. (2016). Design-research-in-education; combining the best of both worlds. In Proceedings of the 18th International Conference on Engineering and Product Design Education (pp. 192-197). Aalborg, Denmark.
Mulder-Nijkamp, M., & Corremans, J. (2014). Muses in Design: A Comparison of Inspiration Techniques in Product Form Giving Education. In E. Bohemia, A. Eger, W. Eggink, A. Kovacevic, B. Parkinson, & W. W. Wits (Eds.), Proceedings of the E&PDE 2014 16th International conference on Engineering and Product Design (pp. 294-300)
Mulder-Nijkamp, M., & Eggink, W. (2014). Unravelling the secret of successful brand extensions: a case study to explore consumer response. In E. Bohemia, A. Rieple, J. Liedtka, & R. Cooper (Eds.), Proceedings of the 19th DMI International Design Management Research Conference: Design Management in an Era of Disruption (pp. 479-504). London.

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Contactgegevens

Bezoekadres

Universiteit Twente
Faculteit Engineering Technology
Horst Complex (gebouwnr. 20), kamer W252
De Horst 2
7522LW  Enschede

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Postadres

Universiteit Twente
Faculteit Engineering Technology
Horst Complex  W252
Postbus 217
7500 AE Enschede