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ir. M. Mulder - Nijkamp (Maaike)

Docent/Onderzoeker

Expertises

Earth & Environmental Sciences
Curriculum
Packaging
Sustainability
Business & Economics
Brand Extensions
Design Research
Novelty
Optimum Design
Packaging

Publicaties

Recent
Mulder - Nijkamp, M. , Eggink, W., de Kok, M. , & ten Klooster, R. (2021). The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty. In K. Quartier, A. Petermans, T. C. Melewar, & C. Dennis (Eds.), The Value of Design in Retail and Branding (first ed., pp. 95-108). Emerald Group Publishing Ltd.. https://doi.org/10.1108/978-1-80071-579-020211008
Eggink, W. , & Mulder-Nijkamp, M. (2018). Branded Healthcare Innovations, Experiences from a Service Design Workshop. Paper presented at 20th International Conference on Engineering and Product Design Education 2018, London, United Kingdom.
Borgman, I. , Mulder-Nijkamp, M. , & de Koeijer, B. (2018). The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour. 276. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China. https://doi.org/10.12783/iapri2018/24397
Mulder-Nijkamp, M. , de Koeijer, B. , & Torn, I. A. R-J. (2018). Implementing Sustainability Considerations in Packaging Design Curricula. Paper presented at 21st IAPRI World Conference on Packaging 2018, Zhuhai, China.

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Contactgegevens

Bezoekadres

Universiteit Twente
Faculty of Engineering Technology
Horst Complex (gebouwnr. 20), kamer W252
De Horst 2
7522LW  Enschede

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Postadres

Universiteit Twente
Faculty of Engineering Technology
Horst Complex  W252
Postbus 217
7500 AE Enschede