Expertises
Economics, Econometrics and Finance
- Brand Architecture
- Brand
Psychology
- Authenticity
- Decision Making
- Complexities
- Ethics
- Morality
- Self-Disclosure
Organisaties
Publicaties
2024
Towards true authentic corporate brands: an existential viewIn Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.
2023
Content as Currency: The Case of Siemens Corporate Newsroom (Accepted/In press). Grimm, N., Henseler, J., Österle, B. & Moss, C.
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