dr. P.S.C. van Teunenbroek (Claire)

Universitair docent

Over mij

I started my academic career at the VU Amsterdam, where I conducted my PhD at the Department of Organization Sciences and Center for Philanthropic Studies (CPS, Faculty of Social Sciences). I studied how and why the public supports crowdfunding for product development and services using field and lab experiments. Using social information (information about the behaviour of others, a type of nudge), I designed crowdfunding campaigns to collect more funds and improve donor happiness. Crowdfunding is an online tool to collect public funds to financially support private individuals, companies, foundations and/or charities. For my postdoc, I continued working for CPS, also joining the Department of Sociology (VU Amsterdam). This time focussing on longitudinal data analyses, I continued my crowdfunding research, also focussing on other types of fundraising strategies. I’m an Associate Editor at the Journal of Philanthropy and Marketing and a project manager at the European Research Network on Philanthropy (ERNOP). 


Koolen-Maas, S. , Teunenbroek, C. V., & Bekkers, R. (2021). Culture change is hard: Evidence from a tax reform in the Netherlands. In H. Peter, & G. L. Huber (Eds.), The Routledge Handbook of Taxation and Philanthropy (pp. 476-508)
van Teunenbroek, C., Bekkers, R., & Beersma, B. (2021). They ought to do it too: Understanding effects of social information on donation behavior and mood. International Review on Public and Nonprofit Marketing, 18(2), 229-253. https://doi.org/10.1007/s12208-020-00270-3

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Google Scholar Link

Vakken Collegejaar  2023/2024

Vakken in het huidig collegejaar worden toegevoegd op het moment dat zij definitief zijn in het Osiris systeem. Daarom kan het zijn dat de lijst nog niet compleet is voor het gehele collegejaar.


I focus on researching the reliability of crowdfunding to fund product development, focusing on reward-based and donation-based crowdfunding (i.e. philanthropic crowdfunding). I study the effects of informal quality signals and expert decisions using experiments and surveys, using theories from social psychology, behavioural economics and organizational behaviour.

My additional projects focus on the role of disintermediation between charities and individuals and the use of crowdfunding for cultural institutions. 


I’m a frequent speaker in both formal and social media. You can contact me for the following subjects:

  • Crowdfunding and other online forms of fundraising
  • Giving behaviour in the Netherlands
  • Charities in the Netherlands
  • Social norms and people following the behaviour of others

    In de Pers

    Media appearance  (past two years)





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