Welkom...

R.J.J. Voorn MSc (Ronald)

Docent

Expertises

Student
Social Media
Education
Learning
Purchase
Introversion
Selection Process
Value Congruence
Product Category
Conceptual Model
Limited Attention
Brand Value
Congruence
Marketing

Publicaties

Recent
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S., & Pruyn, A. T. H. (2017). The importance of values for brand purchase: A managerial contribution. Abstract from 2017 AMS World Marketing Congress, Christchurch , New Zealand.
Voorn, R. J. J., & Muntinga, D. (2017). Stronger brands in all product categories based on warmth and competence?. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.
Voorn, R. J. J., van der Veen, G., Hegner, S., & Pruyn, A. T. H. (2016). The role of values in the consumer brand selection process. Poster session presented at 45th EMAC Annual Conference 2016, Oslo, Norway.
Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave/Macmillan.
Voorn, R. J. J., Hegner, S., Hegner, S., & Kommers, P. A. M. (2013). What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize. -. Paper presented at 3rd International Consumer Brand Relationship Conference, ICBR 2013, Orlando, United States.

Pure Link

Contactgegevens

Bezoekadres

Universiteit Twente
Faculteit Behavioural, Management and Social Sciences
Cubicus (gebouwnr. 41)
De Zul 10
7522NJ  Enschede

Navigeer naar locatie

Postadres

Universiteit Twente
Faculteit Behavioural, Management and Social Sciences
Cubicus
Postbus 217
7500 AE Enschede