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dr. Y. Sahhar (Yasin)

Universitair Docent & Onderzoeker | Marketing & Service Research

Over mij

 

Expertises

Business & Economics
Black Box
Consumer Value
Customer Service
Linkage
Service Experience
Service Provider
Service Value
Value Creation

Publicaties

Recent
Grimm, N. , Sahhar, Y., Moss, C. , & Henseler, J. (Accepted/In press). Towards true authentic corporate brands: an existential view. In Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom Edinburgh Napier University.
van Fenema, P. C. , Sahhar, Y., Odekerken-Schröder, G., Mahr, D., & van Strien, J. (2023). On Both Sides Of The Façade: Service Experience In Relation To Service Operations And Value Chains. Paper presented at Frontiers in Service 2023, Maastricht, Netherlands.
Helkkula, A. , & Sahhar, Y. (2023). Uncovering Customers' Emerging Service Expectations and Experiences of Smart Technology. Paper presented at Frontiers in Service 2023, Maastricht, Netherlands.
Sahhar, Y. (2022). Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry. [PhD Thesis - Research UT, graduation UT, University of Twente]. University of Twente. https://doi.org/10.3990/1.9789036554053
Sahhar, Y., van Fenema, P. C., & van Strien, J. (2022). Theorizing on Naturally Emerging and Pragmatist Manifestations of Ecosystems. Paper presented at 12th SERVSIG International Research Conference 2022, Glasgow, United Kingdom.
Sahhar, Y. , von Raesfeld Meijer, A. , & Nieuwenhuis, L. J. M. (2022). Characterizing Actor Engagement in Emerging Service Ecosystems. Paper presented at 12th SERVSIG International Research Conference 2022, Glasgow, United Kingdom.
Sahhar, Y. , Loohuis, R. , & Henseler, J. (2022). Calling on autohermeneutic phenomenology to delve into the deeper levels of experience. In D. Jaziri, & R. Rather (Eds.), Contemporary approaches Studying Customer Experience in Tourism Research: This book will present the contemporary approaches applied to the tourism research, to study the consumer experience by discussing first, the theoretical part, which will be based mainly on behavioral sciences. To this regard, main paradigms and their related approaches studying CX will be stressed. Second, the book will develop a methodological part highlighting the holistic and dynamic nature of the customer experience, by capturing it along the customer journey; into the pre-, during, and post consumption through a combination of techniques including the innovative ones. Keywords – Customer experience, tourism management, ethno marketing, phenomenology, psychoanalytic, philosophical orientation, facet theory, customer journey, emotions, sensory experience, CX measure. Emerald.
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Contactgegevens

+31534894499 (secretaresse)
 

Bezoekadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn (gebouwnr. 10), kamer 2121
Hallenweg 17
7522NH  Enschede

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Postadres

Universiteit Twente
Faculty of Behavioural, Management and Social Sciences
Ravelijn  2121
Postbus 217
7500 AE Enschede

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