Ravelijn

dr. Y. Sahhar (Yasin)

Universitair Docent & Onderzoeker | Marketing & Service Research
BMS-HBE-ETM
Ravelijn 2121
y.sahhar@utwente.nl
Visitekaartje

Publicaties

2024

Strategic-Organizational Evolution of Organizations: Extending a Narrative Network Perspective (2024)Academy of Management Proceedings, 2024(1). van Fenema, P. C. & Sahhar, Y.https://doi.org/10.5465/AMPROC.2024.12004abstractUnravelling Customer Experience Formation in Non-Owned Touchpoints on Social Media Platforms (2024)In 13th AMA SERVSIG Conference. Heemskerk, T. & Sahhar, Y.Towards true authentic corporate brands: an existential view (2024)In Proceedings 17th Global Brand Conference, 22-24 April 2024, Edinburgh, United Kingdom. Edinburgh Napier University (Accepted/In press). Grimm, N., Sahhar, Y., Moss, C. & Henseler, J.Inclusive digital rural transformation: Co-developing a digital service marketplace for regional ecosystems (2024)Open Access Government, 42(1), 312-313. Ehrenhard, M., Sahhar, Y., Hormann, T. & Martin Delgado, M.https://doi.org/10.56367/OAG-042-11446

2023

GraphEx: Visualizing and managing customer experience in its multidimensionality (2023)Journal of Service Theory and Practice, 33(7), 94-115. Sahhar, Y., Loohuis, R. & Henseler, J.https://doi.org/10.1108/JSTP-03-2023-0077On Both Sides Of The Façade: Service Experience In Relation To Service Operations And Value Chains (2023)[Contribution to conference › Paper] Frontiers in Service 2023. van Fenema, P. C., Sahhar, Y., Odekerken-Schröder, G., Mahr, D. & van Strien, J.Uncovering Customers' Emerging Service Expectations and Experiences of Smart Technology (2023)[Contribution to conference › Paper] Frontiers in Service 2023. Helkkula, A. & Sahhar, Y.

2022

Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry (2022)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Sahhar, Y.https://doi.org/10.3990/1.9789036554053Calling on autohermeneutic phenomenology to delve into the deeper levels of experience (2022)In Contemporary approaches Studying Customer Experience in Tourism Research: This book will present the contemporary approaches applied to the tourism research, to study the consumer experience by discussing first, the theoretical part, which will be based mainly on behavioral sciences. To this regard, main paradigms and their related approaches studying CX will be stressed. Second, the book will develop a methodological part highlighting the holistic and dynamic nature of the customer experience, by capturing it along the customer journey; into the pre-, during, and post consumption through a combination of techniques including the innovative ones. Keywords – Customer experience, tourism management, ethno marketing, phenomenology, psychoanalytic, philosophical orientation, facet theory, customer journey, emotions, sensory experience, CX measure.. Emerald. Sahhar, Y., Loohuis, R. & Henseler, J.Theorizing on Naturally Emerging and Pragmatist Manifestations of Ecosystems (2022)[Contribution to conference › Paper] 12th SERVSIG International Research Conference 2022. Sahhar, Y., van Fenema, P. C. & van Strien, J.

Onderzoeksprofielen

Lopende projecten

dRural

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