Expertises
Social Sciences
- Marketing Research
- Consumer Behavior
- Structural Equation Modeling
- Systematic Review
Food Science
- Agricultural Policy
- Eating Behavior
- Food Retailing
- Food Service
Organisaties
Publicaties
2026
GOLDEN RULES of Business Ethics and the Common Good: Virtue and Personalism in Sustainable Food Systems (2026)In Proceedings of Economy for the Common Good International Conference, ECGIC 2026: Transforming Towards a Fair and Sustainable Economy. Shared Responsibility of Science and Practice (pp. 103-121). University of West Bohemia. Tian, Y., Kamran, Q. & Baretto, P.https://doi.org/10.24132/ZCU.ECGIC.2026.103-121
2025
Sustainability in marketing:: A review using multiple correspondence analysis (2025)Cogent Business and Management, 12(1). Article 2493389. Tian, Y., Kamran, Q. & Henseler, J.https://doi.org/10.1080/23311975.2025.2493389A food well-being index for sustainable eating behavior: Construction, validation, and implementation (2025)Food quality and preference, 122. Article 105295. Tian, Y. & Henseler, J.https://doi.org/10.1016/j.foodqual.2024.105295
2024
Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm (2024)[Thesis › PhD Thesis - Research UT, graduation UT]. University of Twente. Tian, Y.https://doi.org/10.3990/1.9789036563710
2023
Creating Value for Sustainability by Transforming the Food Well-being Paradigm—Alternative New Food Product Development (2023)Journal of Creating Value, 9(2), 291-308. Tian, Y. & Kamran, Q.https://doi.org/10.1177/23949643231184167Mapping the Intellectual Linkage of Sustainability in Marketing (2023)Business and society review, 128(2), 251-274. Tian, Y. & Kamran, Q.https://doi.org/10.1111/basr.12313The influence of sustainable design on food well-being (2023)British food journal, 125(5), 1824-1839. Article 15. Tian, Y. & Kamran, Q.https://doi.org/10.1108/BFJ-01-2022-0052
2022
Sustainable Design for Food Well-Being (2022)[Contribution to conference › Paper] 51st EMAC Annual Conference 2022. Tian, Y. & Kamran, Q.https://proceedings.emac-online.org/pdfs/A2022-107226.pdfOrganic Branding and Sustainability-Based Retail Brand Equity - A Systematic Review (2022)[Contribution to conference › Paper] 15th Global Brand Conference 2022. Tian, Y. & Kamran, Q.Sustainable Design Toward Consumer Well-Being (2022)[Contribution to conference › Paper] 2022 AMA Winter Academic Conference. Tian, Y. & Kamran, Q.
Onderzoeksprofielen
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